What is SEO?
Want your website to be number 1 on Google? then it is time to learn about SEO.
SEO stands for Search Engine Optimisation, and refers to the process of altering a website such that it ranks high for specific keywords. This is essential to get a high volume of traffic to your website. In order to understand SEO it is important to understand the way Google ranks websites.
Our SEO Services
At Clever Web Design we understand what Google looks at when ranking websites and we’re here to make sure you’re website ticks all the boxes!
To help your business achieve high rankings we offer the following services:
Keyword and Competitor Analysis
First we will determine what people are searching on Google which is relevant to your industry. We will look at how many times it is searched per month, how competative the search term is and how relative the search is to the services you offer (commercial value). Once we have determined which searches (keywords) we would like to target we will reverse engineer the website which ranks #1 to determine the amount of search engine optimisation work required to knock them off the top spot.
Onsite Optimisation
Now that we know what keywords we want to target,we will go through your website to ensure that these keyword phrases appear in important parts of the HTML code. We will also look at the code of your website, including cleaning up the code to make it more search engine friendly and fixing any issues which may hurt your search engine ranking.
Link Building
Now that we have made it clear to google that the information on your website is highly relevant for your targeted searches (keywords) It is now up to us to prove to Google that your content has a high level of quality for your desired searches. To assertain this Google looks at how many people are linking to your website. Not all links are craeted equal however, only quality inbound links will help your ranking. We use a vast array of strategies to get inbound links to your website including forum posting, blog commenting, web 2.0 websites, article submission and social bookmarking to name a few.
Monitor Progress
During the process of search engine optimising your website we will measure and record how many visitors are visitng your website, how long they stay on your website and what they searched to get there. This way you can accurately see the effect the search engine optimisation is having on your website’s traffic. This will be emailed to you on a weekly basis in an easy to read and understand report.
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